Those of you that follow the international currency markets are obviously aware that the British pound is now worth nearly $2.00, which is the lowest value for the dollar for the last 15 years. From the Guardian:
"This could well prove to be a very significant week for sterling, as we have a string of events which could well propel sterling to break the $2 level," said Martin Slaney, head of spread betting at GFT Global Markets in London.Now, wait a second... does the Pittsburgh Visitors and Convention Bureau know about this? Think about it: the average price of a pint in London is £2.24, which is about $4.50 today.
"Momentum is certainly with the pound right now and there's every chance that the higher volatility we are likely to see this week will take us above $2."
A weakening dollar last November pushed the pound just shy of $2 but it did not quite make it to the key level. The appreciation in sterling prompted a stampede to book flights to New York as British shoppers embarked on pre-Christmas shopping frenzies.
What's the average price of a pint in Pittsburgh? $2? $2.50 if you're drinking something good? $4.50 if you're drinking something really, really good? Dude! I know like five places that have $.25 drafts and $.10 wings... that's like, what, £.20?
WHY AREN'T BRITS BREAKING DOWN PITTSBURGH'S DOOR TO SPEND MONEY HERE? This is primo marketing materials for the Vistors Bureau! Why aren't these guys all over this? I should be seeing signs, flyers, banners, TV ads, Internet ads, Email Blasts all with the same message to the UK: "Come to Pittsburgh and Drink Cheap Beer!"
Or are they just going to Cananda to get real beer?
Someone's obviously dropping the ball here.
Tag(s): Dollar, Beer